FATORES QUE INFLUENCIAM A DECISÃO DE COMPRA DO CONSUMIDOR DE VINHO

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Cunha, D. O. (2013). O Processo de Decisão de Compra de Vinho-Uma análise comparativa dos consumidores cariocas, paulistas e portugueses.

 

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Ghazali, M., Othman, M. S., Yahya, A. Z., & Ibrahim, M. S. (2008). Products and country of origin effects: the Malaysian consumer’s perception. International Review of Business Research Paper, 4(2), 91-102.

 

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Hussain, M., Cholette, S., & Castaldi, R. (2007). Determinants of wine consumption of US consumers: an econometric analysis. International Journal of Wine Business Research, 19(1), 49-62.

 

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Lockshin, L., Quester, P., & Spawton, T. (2001). Segmentation by Involvement or Nationality for Global Retailing: A Cross National Comparative Study of Wine Shopping Behaviours, Journal of Wine Research, 12 (3), 223-36.

 

Mueller, S., & Lockshin, L. (2008). How important is wine packaging for consumers? On the reliability of measuring attribute importance with direct vebal versus indirect visual methods (Doctoral dissertation, Academy of Wine Business Research).

 

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